2018 marked a significant turning point for Breitling. Under the newly appointed CEO Georges Kern, the brand underwent a substantial transformation, shifting its focus and revitalizing its image. This wasn't just a subtle refresh; it was a complete reimagining of Breitling's identity, impacting everything from its marketing strategy to the very design of its watches. This article delves into the key releases and developments of Breitling in 2018, exploring the impact on the market and the legacy of that pivotal year. While a precise "Breitling Prix 2018" doesn't exist as a singular, officially defined price point, we will examine the price range of several key models released that year, highlighting the approximate cost of some notable pieces, such as the suggested retail price of $2,873.00 for certain models, and analyzing their impact within the broader context of Breitling's strategy.
The Strategic Shift: A Focus on Individuality and Modernity
Prior to 2018, Breitling was often associated with a more traditional, perhaps even somewhat dated, aesthetic. Kern's vision was to inject a sense of modern energy and appeal to a broader, more diverse audience. This involved streamlining the collection, focusing on key lines, and emphasizing a bolder, more contemporary design language. This wasn't about abandoning Breitling's heritage; rather, it was about reinterpreting it for a new generation. The result was a more refined and cohesive collection, with a clearer brand identity. This strategic shift is reflected in the pricing, with some models maintaining a premium position while others offered a more accessible entry point into the Breitling universe.
Key Models and Their Significance:
Several key models launched in 2018 exemplify this strategic shift. These watches, while varying in price and functionality, all contributed to the rebranding effort, showcasing Breitling's new direction.
1. The Breitling Premier Collection (2018): Redefining Elegance
The relaunch of the Premier collection was a cornerstone of Breitling's 2018 strategy. As highlighted by Watch Professor, the Premier collection aimed to capture a more classic and elegant aesthetic, appealing to a broader customer base than the brand's traditionally sporty offerings. These watches, with their sophisticated designs and refined details, demonstrated Breitling's ability to craft watches that were both stylish and technically proficient. Prices for the Premier collection varied depending on the model and complications, but generally occupied a mid-range to higher-end segment within the Breitling portfolio. The $2,873.00 price point mentioned earlier likely represents a specific model within this collection, showcasing the range of options available.
2. The Breitling Colt Collection: Robust and Reliable
The Breitling Colt A13388 and A17388, among others in the Colt line, remained steadfast in their rugged reliability, a hallmark of the Breitling brand. These watches, known for their durability and functionality, catered to a different segment of the market, emphasizing performance and practicality. The Colt models generally occupied a lower price point within the Breitling lineup compared to the Premier or Navitimer collections, providing an accessible entry point for consumers seeking a robust and dependable watch.
current url：https://avupnb.d278y.com/products/breitling-prix-2018-95776